OTHER STUFF I DO

odds & ends & inspiration & play

My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of 'play,' number one, was 'engaging in a childlike activity or endeavor,' and number two was 'gambling.' And I realize I do both when I'm designing.
-- PAULA SCHER

The process of ideation I've been using most often has been described by Maltese philosopher Edward DeBono, who suggests starting to think about an idea for a particular project by taking a random object as point of departure. This method forces the brain to start out at new and different points of departure, preventing it from falling into a familiar groove it has formed before.. -- STEFAN SAGMEISTER