SUPER SATURDAY NIGHT 2016
Super Saturday Night is the premiere concert event the night before Super Bowl Sunday. In 2016 the event was expanded to include smaller events on Thursday and Friday, leading up to the massive event on Saturday night featuring RUN DMC and Red Hot Chili Peppers and hosted by DIRECTV and Pepsi. The Live Stream on Twitter had 3.4 million live views, 8.9 million total views and the campaign received 21.6 million views.
Multifaceted letter graphics set a fun but elegant tone. The production included a building video projection creating an immersive environment.
art direction, experiential, event branding
Gold Interior & Architectural
Silver Advertising OOH
In-House Agency Forum, 2016