The client wanted to add an educational campaign post-activation to do a proper introduction of their Rewards program and explain all the benefits of joining it, instead of just asking customers to join the program.
I suggested we create a mascot doing a Rewards happy dance and his team of robot helpers to guide the customer through their benefits. This fun, more active approach was appropriate for this young, tech-loving demographic. To test it out, we employed A/B testing, sending out a static version as well. The animated version had higher engagement and increased enrollments in the program.