photo art direction, advertising, promotional kit
The client wanted a way to consolidate their sales materials, including sell sheets and channel guide, in a premium format. The wrap-around cover art is meant to evoke travel and shows the span of DIRECTV availability at hotels from coast to coast. The inside was kept clean and showcases key product features. The sell sheets were consolidated into a booklet which was placed in a prominent and easy access pocket. A channel guide that used to be printed on several loose sheets was redesigned to a z-fold format and placed in another pocket. The kit helped excel sales 25 percent beyond the goal and has gone into a 3rd printing.